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Electric Plant Company

Focus

Intelligence, Matter

Stage

Seed

Why we invested

Plants are solar-powered, self-repairing, ever-present organisms that sense chemistry, light, water, vibration, pathogens, and neighbouring life in real time. They are the world’s most advanced edge computers: distributed across every landscape, running without human maintenance, and tuned through hundreds of millions of years of evolution to extract signal from noise to survive.

Electric Plant Company is making first contact with this alien plant intelligence. The company is building hardware and intelligence that understands the language of plants, and enables humans and plants to communicate coherently. Every tree, vine, and blade of grass is a node for Electric Plant’s intelligence network, thereby turning the plant kingdom into a foundational intelligence system that we can understand, learn from, and communicate with.

Bioelectric understanding of reality

The physical world is too complex to sense directly. Plants overcome this by compressing it into bioelectric signals, much as our brains do. Each bioelectric pulse from a plant transforms the noise of the world into signals weighted by relevance.

Conventional “smart-sensors” collect raw data (moisture, root density etc) and use software to speculate on what is going on (too much sun, not enough water, pest outbreak etc). Rather than infer reality, EPC directly reads the bioelectric pulses that plants produce, providing an accurate, complete and coherent map of reality for the plant kingdom. A living world intelligence model that has been refined over 500 million years and is running on three trillion nodes, in real time.

A planetary scale network

Each major wave of technology has come from making previously analog layers digital (language, printing, computers). When a form of intelligence that previously only existed in the physical world gets translated into something computable, value concentrates at the interface layer—data, model, applications, standards. Genomics built a $2T market by digitizing DNA. Electric Plant digitizes plant intelligence.

Justin and Lee

Justin is a fifth-generation horticulturist who built his first business selling flowers on the street corner and his first venture-backed business selling houseplants at Bloomscape. His obsession with the value of plants and cyborg botany led him to a two-years of independent research culminating in Electric Plant. Lee built a DARPA-funded cyborg rat for explosive detection, co-founded Halo Neuroscience, and has spent his career building interfaces between biological nervous systems and machines.

Two-way communication with plants

Early deployments are translating plant signals into understanding and prediction. The end state is a two-way interface with plants — giving us the ability to listen to them and communicate back in their language.

Highlights

2023

Electric Plant Company is founded by Justin Mast and Lee von Kraus

2025

Pre-Seed led by Ludlow Ventures

2025

Seed by led Onto

In the context of rapid advancements in AI, the debate over plant intelligence feels increasingly antiquated. In AI and robotics, the sense–infer–act framework is used to describe how intelligent systems perceive their environment, process information, and respond dynamically. Plants embody this paradigm remarkably well, sensing their surroundings, making decisions, and taking actions to adapt and thrive.

Justin Mast

Co-founder & CEO, Electric Plant Company

News & Media

Electric Plant Company logo

Stage

Seed

Focus

Intelligence

Matter