Electrification upgrades happen in predictable sequences. Arch unifies data across verticals to predict which households are economically and technologically ready to convert. The system then provides contractors with the platform to capture revenue from that intelligence so contractors can spend their time installing, not hunting for sales leads. On the other end, Arch exposes homeowners to verified installers, financing, rebates and tax credits. This both accelerates and widens access to home electrification for consumers.

The market to sell and finance electrification upgrades is already huge and growing rapidly. Rich consumer and homeowner data sharpen who to target, when, and with which bundle. Every vertical (solar, battery, HVAC etc) added to the platform multiplies the value of the full network. Arch sits at the point of sale, and their standing is tied to net new revenue generated rather than costs cuts, creating an aligned value proposition that compounds with customers growth.

Sacha builds companies that remove the friction that stops people doing the obvious right thing. He founded and scaled Whispli — software that lets whistleblowers expose bad actors — to profitability, then left to find the leverage point where software could actually move atoms in the climate crisis. The answer arrived with Phil, who'd come at the problem the other way: pioneering robotic solar installation and building some of the largest solar plants in the world through his family business.

Arch strips away the friction and orchestrates home electrification deployments intelligently. Everyone wins. A household sees clearly what it needs, what it saves, and how to pay for it it. Contractors spend their time on the skilled work of building and improving homes instead of chasing dead leads.